Best E-Liquids at Wholesale Prices
Choosing the Right Type of E-Liquid
Different e-liquids are made for different devices and vaping styles. Picking the right one improves flavour, coil life and overall performance.
1. Nicotine Salts
Nicotine salts are smooth, fast absorbing and designed for higher strengths without harshness. They are the most common choice for pod kits and people switching from smoking or disposables. They usually come in 10ml bottles with strengths like 5mg, 10mg and 20mg.
2. Bar Salts
Bar salts are a type of nicotine salt designed to replicate disposable vape flavours. They match popular profiles from brands like Elf Bar and Lost Mary but in refillable form. These salts are ideal for users moving away from disposables but wanting the same taste experience in pod systems.
3. Freebase Nicotine
Freebase nicotine is the original vape formula. It gives a stronger throat hit and is commonly used by ex smokers who want a more cigarette-like sensation. Free Nicotine is available in strengths from 3mg up to 18mg and works best in MTL tanks and starter kits.
4. 50/50 E Liquids
50/50 e-liquids contain equal parts VG and PG. This creates a balanced vape with good flavour, moderate vapour and smooth wicking. These are perfect for pod systems and mouth to lung devices because of their thin consistency.
5. Shortfill E Liquids
Shortfills are large bottles of nicotine free e liquid designed for adding nicotine shots.
Also shortfills come in 50ml, 100ml, 200ml and 500ml sizes. They are the best value option for regular and heavy vapers because the cost per ml is much lower than small bottles.
6. Starter E Liquids
Starter e liquids are simple and easy to use. They are designed for beginners and work with most entry level vape kits. They offer a smooth introduction to vaping without technical complexity.
7. Nicotine Shots
Nicotine shots are added to shortfills to create your preferred strength. Moreover, nicotine shots are available in freebase or nic salt form depending on the desired throat hit and mix compatibility. They are also a strong add on product for wholesale customers.
Nic Salts vs Freebase Nicotine
Nic salts are smoother and absorb nicotine faster, making them ideal for pod kits and higher strengths like 10mg and 20mg. Freebase nicotine gives a stronger throat hit and is better suited for sub ohm vaping at lower strengths like 3mg to 6mg.
If someone wants a cigarette-like experience, freebase in an MTL device feels closer. If they want smooth high strength vaping, nic salts are the better option.
MTL vs DTL Vaping Explained
Mouth to lung vaping is when vapour is drawn into the mouth first before inhaling into the lungs. It is similar to smoking and works best with 50/50 liquids or nic salts. Direct to lung vaping means inhaling vapour straight into the lungs. It produces larger clouds and requires high VG shortfills with lower nicotine strength.
Using the wrong liquid in the wrong device can cause dry hits or leaking, so matching them correctly is very important.
Matching E Liquid to Your Device
Nicotine Strength Guide
Most disposable users start at 20mg nic salts and then reduce strength over time.
Shortfill Value Comparison
Shortfills offer clear savings for regular vapers and are one of the strongest wholesale categories because of repeat demand and high volume usage.
E Liquid Flavour Profiles
Flavours are usually grouped into a few key categories that drive most sales in the UK market.
Fruity flavours like mango, blueberry and watermelon are the most popular. Menthol and ice blends follow closely, especially among former menthol cigarette users. Dessert flavours like custard and cake appeal to experienced vapers. Tobacco blends remain steady for those who prefer a traditional taste.
Stocking across multiple flavour groups helps maximise customer reach and repeat purchases.
Top Brands in Stock
We supply leading UK and international vape brands that customers already know and trust. These include Hayati, Elux, Dinner Lady, Crystal Prime, Riot Squad, RandM and Nasty Juice.
These brands are popular because they deliver consistent flavour and strong repeat sales, making them ideal for wholesale turnover.
Bottle Sizes Explained
10ml bottles are the standard TPD compliant size and are mostly used for nicotine salts and beginners. 50ml and 100ml shortfills are the most commonly purchased sizes because they balance value and convenience. Additionally, 200ml and 500ml bottles are designed for heavy users and bulk buyers. These offer the lowest cost per ml and strong wholesale profit margins.
Fast Selling Products
- Elf Bar Elf Liq 10ml Nic Salt
- RandM 7000 Nic Salt 10ml
- Nasty Juice 10ml Nic Salt
- IVG Menthol Range 50ml Shortfill
- Dinner Lady 50ml Shortfill
- Elux Legend Nic Salt 10ml E-Liquid
- Bams 100ml Shortfill
- Tasty Creamy 200ml Shortfill
- Kingston Chill 500ml Shortfill
UK Vape Duty 2026 Update
From October 2026, a new UK vape duty of £2.20 per 10ml will apply to all e liquids. This will affect all bottle sizes and nicotine strengths. Every product will also require a duty stamp on packaging.
For wholesalers, this makes current stock more valuable. Larger bottles like 100ml, 200ml and 500ml will see the biggest price impact after the duty change, so early bulk buying can reduce long term cost pressure.
Why E Liquids Are a Strong Wholesale Product
E liquids are repeat purchase products, unlike hardware which is bought once. Customers buy them weekly or monthly depending on usage, which creates stable demand. They also work well with cross selling strategies like pairing with pods, kits and coils.
FAQs
1. What is e-liquid?
E liquid is the liquid used in vape devices to produce vapour.
2. What is the difference between nic salts and freebase?
Nic salts are smoother at higher strengths. Freebase gives a stronger throat hit at lower strengths.
3. What are bar salts?
Bar salts are e liquids designed to replicate disposable vape flavours in refillable devices.
4. Which e-liquid is best for beginners?
Nic salts or starter e liquids in 10ml bottles are best for beginners.
5. What nicotine strength should I choose?
Most users choose between 10mg and 20mg depending on smoking history.
6. Can I use any e-liquid in any device?
No. The VG PG ratio must match your device type.
7. What is the difference between MTL and DTL?
MTL is a cigarette style draw using 50 50 liquids. DTL produces clouds and uses high VG liquids.
8. Are shortfills better value?
Yes. They offer much lower cost per ml for regular users.
9. What flavours are most popular?
Fruity, menthol and dessert flavours lead UK sales.
10. Do e-liquids expire?
Yes. Most last one to two years when unopened.
11. Are your products genuine?
Yes. All products are authentic and fully compliant.
12. Do you offer bulk discounts?
Yes. We offer wholesale pricing with additional discounts.
13. How fast is delivery?
Same day dispatch is available on all orders.
14. What is the UK vape duty?
From October 2026, a £2.20 per 10ml duty will apply to all e liquids in the UK.